104: There's More to You Than Your Job Title, with Karen Tisdell

You know you're ready for more than where you're at. The people who haven't met you yet often find you online first, and what they find is a job title and a list of where you've been.

Sonya has had a love-hate relationship with LinkedIn for years, so she asked Karen Tisdell what it is actually for. Karen spent 14 years in recruitment and has been writing LinkedIn profiles since 2009, and she thinks of LinkedIn as an address book: a place to meet the people your future self needs to know.

They get into why most of us write our profile looking backwards, how to find the thread that connects a career that never ran in a straight line, and how much of yourself to let into a headline (Karen likes to start with the box, Sonya would rather not be boxed in). You choose what to make visible, and this conversation is about choosing it on purpose. If you have no wish to post all the time, this one is for you: Karen's favourite clients are the socially reluctant ones.

What would you want the next room to know about you before you walk in? Sonya would like to know. A DM or an email, either works.

 

Key takeaways 

  1. Write your profile for the role you're moving towards, not as an old CV looking backwards.
  2. Karen's three legs: your profile, your people and your proof. Proof is how you think, and it can live in comments as much as posts.
  3. Before you get contenting, get commenting, on the people your future self needs to know rather than the feed.
  4. There's always a thread. It's hard to see the label on the jar when you're inside it.
  5. Starting a new role? Point your profile at it, then connect with your new colleagues.

 

Timestamps 

  • 00:00 Before the next room meets you, it looks you up
  • 01:59 Welcome, and the LinkedIn queen
  • 03:06 Recruitment, a lunch and learn, and profiles written from home
  • 05:20 Why LinkedIn is an address book, not a content machine
  • 07:39 The digital handshake: profile, people, proof
  • 08:56 The woman who knows she should be more visible, and doesn't want to be
  • 09:36 Writing for your future self
  • 12:13 Before you get contenting, get commenting
  • 14:18 Fitting the depth of your experience onto a page
  • 17:36 There's always a thread
  • 21:15 The headline: boxed in, or more to you than that?
  • 27:10 Starting a new role: what to do on LinkedIn this week
  • 28:46 Quickfire: signature piece, book, the ten minutes before
  • 33:19 Where to find Karen

 

Links and resources 

 

Connect with Sonya

Instagram · LinkedIn · YouTube · Substack

 

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