ANNA | SENIOR LEADER*

When I first met Anna, she described herself as someone who was “either overdressed or underdressed” always teetering between two versions of herself, the sharp, capable leader at work and the laid-back mum at home.

She’d already earned a senior leadership role and was beginning to step into national visibility, but her confidence didn’t quite match the calibre of her career. Her style felt safe. Her presence, subdued. And although her peers saw her as someone to watch, she didn’t quite believe it herself.

Inside Ascend, we used her Human Design to anchor her decision-making and reveal the subtle ways she’d been second-guessing herself. What followed wasn’t just a wardrobe refresh it was an identity reset.

Anna began to integrate those two parts of herself. No longer asking, “Is this appropriate?”  instead asking, “How do I want to show up in all areas of my life?”

As her confidence grew, so did her leadership presence. She began walking into rooms and Zoom calls with intentional energy, quiet power, and the unmistakable sense that she belonged.

“It was a big moment. Almost like giving myself permission. It’s OK that I’ve outgrown where I was. Now I get to choose how I want to show up in every part of my life.”

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RUTH | SENIOR PROGRAM LEADER*

When Ruth joined Ascend, she was deeply respected in her role, warm, capable, and always the one others turned to for help. But something wasn’t landing the way she wanted it to. Despite her experience and talent, she often felt overlooked.

Her wardrobe mirrored that split, casual and sometimes safe, but not aligned with the leader she was becoming. She knew she had more to offer. What she needed was a way to step forward without hesitation.

Inside Ascend, we started from the inside out. Her Human Design profile revealed how she processed energy and made decisions and helped her reconnect with a deeper level of self-trust.

Together, we redefined her personal brand, structured, intentional, and quietly powerful. She had always been a leader, but through this process, she began to embody it in a new way. The way she dressed, spoke, and moved started to reflect her vision, not just her role. The result? A presence that matched the influence she already held

“This process helped me lead with intention, not just experience. I stopped hiding in plain sight.”

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AUDREY | SENIOR IT LEADER

When Audrey joined Activate, she wanted more clarity not just in her style but in how she was showing up as a leader.

She wasn’t feeling disconnected, but she knew something was missing. Her wardrobe worked on a surface level, but it didn’t fully reflect the leader she was becoming. Audrey was already showing up with professionalism and presence, but she wanted to feel more deliberate in how she was being experienced. More intentional. More herself.

Over our time together in Activate, we worked together to define how she wanted to be experienced. We explored what presence meant for her, both in high-impact leadership moments and day-to-day life. Through her Human Design, we looked at how she makes decisions, where she holds energy, and how that could guide not only what she wears but also how she moves.

She started making more considered choices. She shopped less, with more focus. She began dressing for her future self, not just her current role. Gradually, how she felt on the inside began to match what people saw on the outside.

“What surprised me most was how much clarity I gained, not just about style but about how I want to be experienced as a leader.”

SAM | MARKETING EXECUTIVE

Sam stepped into a new role and promotion with a clear sense that her wardrobe wasn’t keeping up. Despite having plenty of clothes, nothing aligned with the vision she held for herself as a leader.

During our session, we took a step back to define what this next stage looked like, clarified what was missing, and identified the pieces we could already work with while curating her wardrobe over time.

The result? Sam was amazed at how her existing pieces could come together in new ways. The praise she got was a bonus, her distinctive style helped her gain confidence when entering boardrooms and stakeholder meetings.

“Thank you so much for everything you have done, I feel amazing in the outfits you have recommended, and even better that they are my own clothes. I have focus on what I now need, so great! I have never felt so good or had so many compliments. You’re Amazing!!”

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SUSANNAH | MEDICAL SURGEON

When Susannah reached out, she was looking for a more elevated style. She had no trouble dressing up for formal occasions, but smart casual and office wear never quite hit the mark. Her wardrobe didn’t fully capture her personality or position.

Through our sessions, we redefined her brand vision, mapped it to her day-to-day life, and and we captured it in a vision board to ensure everything was aligned. Her new north star. 

The result? A personalised lookbook and shopping strategy to help her build a cohesive ongoing style. Afterwards, Susannah felt more confident and polished, and the compliments started pouring in. She was thrilled to see how easy it became to pull her outfits together and feel great every day.

“Lookbook is fab!! Definitely helping with pulling everything together and what is more purposeful, strategic shopping.  So many people have commented on how I look today. Everything is finally coming together! Thank You”

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DEB | LAWYER

After her first child, Deb found herself in a style rut wearing pieces that worked at home but no longer felt right as she prepared to return to her executive role. Her body had changed, her lifestyle had shifted, and her old wardrobe didn’t fit who she was becoming.

While dresses with buttons worked at home, returning to her leadership role required a fresh approach.

We worked together to redefine her post-baby personal brand and style, focusing on her new body and professional life.

The result? A cohesive wardrobe from work to weekend, an updated wardrobe, and lookbook that gave her the tools to dress confidently. Deb now feels ready to embrace shopping and has never been more excited about her style.

“Sonya really helped me learn to style my new post baby body. I now have all the building blocks to DIY and look forward to shopping! I've never said that in my life!”

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BELINDA | MIDWIFE & AUTHOR 

When Belinda joined Activate, she was already a recognised leader in her field, a midwife, maternal and child health nurse, author, and podcaster. Yet when it came to her personal presence, she did not feel like herself.

Her wardrobe had become an unintentional uniform, black trousers or jeans paired with a rotation of simple tops. It felt safe, although not reflective of who she had become. As she explained, “My career had moved on, my personal growth had moved on, but my clothes hadn’t.”

What drew her to Activate was the realisation that style was not something you were simply born with. It was a skill, a language, and she was ready to learn it so she could step into the next version of herself.

Inside the program, Belinda discovered the colours, shapes, and pieces that made her feel most alive. She built a capsule wardrobe that was small but intentional, versatile enough for every occasion, and reflective of her identity now.

At first, she admitted it felt almost like she was overdressed. She quickly realised she had not gone too far, she had simply elevated. The shift was immediate. Compliments came not only about what she wore, but how she carried herself. In the workplace, she noticed she was behaving differently too, with more confidence, more presence, and a deeper sense of ease.

For Belinda, this was not just about new clothes. It was about finally showing up as the woman she had already become.

“I realised my career had moved forward, but my wardrobe hadn’t. Now, how I dress matches who I am, and how I want to be experienced.”

LINDSAY | SENIOR MANAGER

When Lindsay joined Activate, her wardrobe was practical, but uninspired. She had built a rotation of safe, comfortable outfits, pieces chosen to “hide” rather than to express who she really was. She knew something needed to change.

Inside the program, Lindsay began experimenting with shape, proportion, and colour in ways she never had before. A pair of statement pants that had been sitting unworn in her wardrobe suddenly became an anchor piece and when she wore them, the response was immediate. Compliments from peers and friends affirmed what she was starting to feel, she was no longer playing small.

Beyond the wardrobe shifts, Lindsay found herself shopping differently. Instead of buying on impulse and returning pieces that didn’t work, she learned how to evaluate clothes with strategy. This gave her freedom, confidence, and a sense of control she hadn’t experienced before.

For Lindsay, Activate wasn’t just about clothes. It was about stepping into visibility, finding her presence, and learning that style is a skill she can use to feel confident and seen every day. 

“What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the program, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.”

ANNIE | IT MANAGING DIRECTOR

When Annie reached out, she was preparing to step into elevated leadership roles. Working in a male-dominated environment, she wanted her style to reflect the authority and confidence of a director, without feeling overdone or out of step with her team’s smart-casual culture.

Her challenge was finding the balance: looking polished and credible while still being comfortable, approachable, and true to herself. She didn’t want a complicated wardrobe or “fashion for fashion’s sake” she wanted a strategy that would make her style feel effortless and aligned with her brand.

Through our work together, Annie gained clarity on the pieces, proportions, and subtle style cues that would support her presence in the boardroom and beyond. She discovered how to simplify her wardrobe into a system that worked with her schedule, her environment, and her personality while still signalling the director-level gravitas she wanted to project.

“This was so much more than a brand and style session, you were able to really get to know the real me and bring it all together in a way that I never expected. I learned so much throughout the journey and look forward to my next evolution." 

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RENAE | ENTREPRENEUR

Renae had an opportunity to appear on a television series, a moment that would put her in front of thousands of viewers and position her as the face of her business. She knew the way she showed up visually mattered as much as what she said.

Together, we curated a look that was striking and aligned with her brand. When she stepped onto set, the impact was immediate. She received compliments from peers, producers, and her audience but more importantly, she felt confident, bold, and completely herself in the spotlight.

 “Everyone loved the outfit. On TV it was incredible. I felt confident, aligned with my brand, and ready to be seen.”