MEET SONYA 

Leadership presence coach. LEADERSHIP | BRAND | STYLE | Human Design-Informed. Coffee Drinker. Sneaker Wearer. 

I've never believed presence is something you either have or you don't.

It's built. From the inside out.

That conviction shapes everything I do and came from living it.

I spent 25 years in corporate financial services as a GM across Technology, Operations and Transformation. When I left and started this business, I made the mistake of boxing that part of me in. I tried to park the executive leadership experience, the transformation work, the years of post-grad study and accreditations, and the depth across leading high-performance teams.

I thought I was starting from scratch.  I wasn't, and neither are you.

That experience doesn't disappear when you pivot or evolve. It's part of your why. It shapes how you lead, how you think, how you hold a room. The work isn't about discarding who you've been. It's about integrating it with where you are going.

That's what I help senior women do now. I partner with women in leadership to own their presence as they step into bigger rooms, through strategic leadership coaching, brand and style. Women who are respected for what they deliver and ready to be remembered for who they are.

Sonya Choi La Rosa | Brand and Style Studio

Most approaches fragment what needs to be integrated. You can go to a leadership coach for influence, a stylist for wardrobe, a brand strategist for positioning. But these don't live in separate boxes. They intersect. That intersection is where I come in.

Clients tell me, "You're the only one who really does this. We can have conversations about leadership, managing teams, influence, and navigating a room, and then switch to style. Those conversations are rich." 
Sonya Choi La Rosa | Brand and Style Studio

As an ICF-accredited leadership coach, certified personal brand strategist, and qualified stylist, I bring strategy, lived experience, and Human Design insight to see what clients often can't name themselves.

Because presence isn't one thing.  It's where your identity, brand, style, and how you're experienced all intersect

Through my 3D Impact Framework™, I make the connection between who you are and how you're experienced not only possible, but practical. It's the bridge between expertise and presence, giving you a leadership brand and style that evolve with every chapter.

If this resonates, you're in the right place.

Connect with me here

LEADERSHIP COACHING AND PERSONAL BRANDING CERTIFICATIONS

ICF Associate Certified Coach
Certificate in Excecutive Management & Development AGSM
Graduate ICF Level 1 Workplace and Busienss Certificate Open Door (IECL)
Certified Ignite Human Design Coach

PERSONAL STYLE AND IMAGE CONSULTING CERTIFICATIONS

ASI Certificate of Personal Styling
ASI Ceritificate of Professional Styling
ASI Certificate of Editorial Styling
Personal Style & Image Consultant and Personal Colour Consultant

 

PARTNERSHIPS,  COLLABORATIONS AND RECOGNITION

Brand & Style Studio | Sonya Choi La Rosa ASI One to Watch 2023
Brand & Style Studio | Sonya Choi La Rosa ASI One to Watch 2023
Brand & Style Studio | Sonya Choi La Rosa 2024 Fashion and Style Award Finalist
2025 Peoples Choice Leadership Award Finalist