MEET SONYA

Leadership presence & Style coach. LEADERSHIP | BRAND | STYLE | Human Design-Informed. Coffee Drinker. Sneaker Wearer. Transformation Seeker

You've built the expertise. You've earned the credibility. But something still feels off.

You're holding back instead of owning your space. You're second-guessing your presence even though you know your value. You're blending in when you should be impossible to ignore.

I know, because I've been there.

For 25 years, I led transformation and technology teams in financial services. On the outside, I looked the part. On the inside, I wore a mask of who I thought I was supposed to be. From how I expressed myself to how I carried myself, I tried to fit a mould of leadership that never truly felt like mine. My expertise was solid, but my full impact didn’t always land.

After my second child, I realised presence was more than appearance. It was a way to reconnect with myself amidst the demands of work and life. That insight began a pattern I’ve lived many times, climbing, plateauing, recalibrating, and rising again. The mismatch between the leader I was and the presence I projected became the catalyst for my work today.

Here’s what I’ve learned, success alone isn’t enough. Influence comes when expertise and presence align. If how you're experienced on the outside doesn't match who you are on the inside, there's a gap. It begins with the internal clarity most of us think we have, but don't.

That belief shapes everything I do now.

Here's what I see in the women I work with, what I lived myself:

They're holding back instead of owning their space.
They doubt their depth, even though they're already authorities.
They're blending in when they should own the room.

The gap isn't expertise. It's the disconnect between who they are and how they're experienced.

That's where I come in. I blend leadership coaching, personal brand strategy, Human Design insight, and intentional style to help high-achieving women bridge the same gap I once felt. Bringing together who they are with how they lead, so their expertise is not only respected, but remembered.

As an ICF-accredited leadership coach, certified personal brand strategist, and qualified personal stylist with more than 25 years in transformation and leadership, I understand what it takes to succeed in high-stakes environments while staying true to yourself.

My strength lies in seeing potential others can't yet see in themselves, then creating a brand and leadership presence that feel true to you, reinforce your credibility, and evolve with every chapter."

Through my 3D Impact Framework™, I make the connection between who you are and how you're experienced not only possible, but practical. It's the bridge between expertise and presence, giving you a leadership brand and style that amplify your impact and evolve with every chapter.

If this resonates, you're in the right place.

It's time to bring who you are with how you're experienced, so your expertise isn't just respected, it's impossible to ignore.