It's built from theinside out.
ACTIVATE is the 8-week strategic style programme for women in leadership who have earned their seat and want their style to reflect it. You build the strategic system that makes your presence match your capability, and the eye to keep it that way long after the eight weeks end.
You've earned your expertise. Your presence is ready to reflect it.
- You're respected for what you deliver, but you're ready to be remembered for your leadership.
- Your presence should support your capability, not be another thing to manage.
- You've outgrown how you've been presenting yourself, but you're not sure what strategic style looks like for where you're going.
- You know style matters for leadership presence, you just need the system that makes it effortless.
The disconnect is simple. Your expertise is clear. Your presence hasn't caught up yet. When your style reflects your leadership identity, not just what's comfortable, you stop questioning yourself and start leading with the clarity you already have.
This is a strategic system that works for your body, your brand, and your leadership, not a closet cleanout or a Pinterest board.
You're not outsourcing your wardrobe to someone who'll fix it for you: I guide you through every framework and decision, but you stay in the driver's seat. By the end you don't just have a leadership wardrobe. You understand the strategy behind it, which means you carry it forward without needing me. That's the point.
ACTIVATE
An 8-week strategic style programme for women in leadership who want clarity on what works for their leadership, their brand, and their body. Over 8 weeks you build The Leadership Style Playbook, the strategic reference for who you are as a leader and how to express it.
Eight weeks to build The Leadership Style Playbook.
A private onboarding call before Week 1, three live group workshops, two private 1:1 sessions, and direct support the whole way through. You work through six modules at your own pace, with live touchpoints when you need them.
Private onboarding
A 60-minute call to map your starting point and your game plan for the eight weeks.
Live group workshops
Three live sessions to work through the modules together and apply them in real time.
Private 1:1 sessions
Two focused, one-on-one sessions on what's specific to you and your wardrobe.
Sustain
You finish with a wardrobe and a system that holds, and the recordings to keep.
Discover Your Brand
Get clear on your leadership brand: what you stand for and how you want to be experienced.
Define & Align Your Style
Translate that brand into a style identity that genuinely fits who you are.
Body Shape & Design
Learn to dress for your shape and proportions so every piece works for you.
Leadership Wardrobe
Build a wardrobe system that takes the daily decision out of getting dressed.
Strategic Shopping
A clear method for what to buy, what to keep, and what to let go.
Sustain & Evolve
Keep the system working and evolving long after Week 8.
I never realised how much my wardrobe influenced how I showed up in my professional life. This programme completely changed how I think about dressing. Now every time I see an outfit I like, I ask myself how I can recreate it with what I already own.
The Leadership Style Playbook, built across five pillars.
Clarity on your leadership brand
What you stand for, the traits that make you you, and how you want to be experienced in the rooms you operate in.
A style strategy that fits your body and your life
Your colour analysis, your style identity, body and proportion work, and a wardrobe framework that takes the daily decision out of getting dressed.
A shopping system you'll use for years
A clear method for what to buy, what to keep, and what to let go, so every purchase builds toward the wardrobe instead of cluttering it.
The skills to keep doing this yourself
A sharper eye and a clearer system, so you can walk into a store, your wardrobe, or a moment that matters and make the call with confidence.
Presence that holds, capability that compounds
Your pre-meeting ritual, a read on how your style lands on screen, and a plan to keep the system evolving after Week 8.
For women in leadership who want a strategic system, without guesswork or decision fatigue.
You're already a leader. You've earned your seat, and you're respected for what you deliver. You just know your style hasn't kept pace with the leader you've become.
You don't want someone to dress you. You want to understand it for yourself, with someone who gets your world and knows the difference between a board meeting and an offsite. Decisions that work for your level, not just your size.
A strategic system, not a quick fix.
A proven, repeatable system
A clear, repeatable system anchors your style in leadership identity, not fashion trends. No guesswork.
Built on your identity, not a trend
Your style strategy is based on your leadership identity, body shape, and colour science, not what's trending this season.
Built for women in motion
Designed to fit your busy schedule. Eight weeks to a complete shift in your style strategy, not years of trial and error.
Strategic support, not just content
Work through content at your pace, with workshops and private sessions when you need them most to keep you on track.
Women who built a strategic system that reflects their expertise.
Real stories from women in leadership, in their own words.
Nailing down my body shape was so helpful. I always thought I was an hourglass, but after working through the modules I'm confident in how to dress for my shape. Confronting, but empowering.
I've had so many 'aha' moments. I finally understand why certain things didn't work before. This isn't just about clothes, it's about understanding yourself and making choices that reflect who you are.
Style isn't just about following trends, it's about discovering what works for you. This programme empowered me to step out of my comfort zone and embrace styles I never thought would work for me, but do.
ACTIVATE helps you get clear on your brand and how you want to be experienced. It's not just about style, it's about aligning who you are and how you show up. It would really help anyone who wants their presence to reflect where they're heading, but isn't sure how to make that happen.
Ready to build your Playbook?
Two ways to pay. Same programme, same total.
- 8-week strategic style programme
- Private onboarding session, 60 min
- 3 live group workshops, Weeks 2, 4, 6
- 2 private 1:1 sessions, Weeks 3 & 5
- All 6 modules, self-paced
- Direct support throughout the 8 weeks
- The Leadership Style Playbook
- All frameworks, workbooks and recordings
- 8-week strategic style programme
- Private onboarding call, 60 min
- 3 live group workshops, Weeks 2, 4, 6
- 2 private 1:1 sessions, Weeks 3 & 5
- All 6 modules, self-paced
- Direct support throughout the 8 weeks
- The Leadership Style Playbook
- All frameworks, workbooks and recordings
The Partnership Promise.
ACTIVATE is designed to give you absolute clarity on what works for your body, your brand, and your leadership. When you participate fully, attend the workshops, complete the work, and apply the frameworks, you'll gain the strategic wardrobe system you came for.
If you've honoured that commitment and still feel ACTIVATE hasn't delivered the value that warrants your investment, I'll refund you 100% of your payment. You bring the intention and action. I bring the structure, strategy, and expert guidance.
Sonya Choi La Rosa
I'm a Leadership Presence Coach who helps high-achieving women bring more of who they are into the rooms that matter, so their presence is as intentional as their leadership. With 25+ years in corporate leadership and deep expertise in coaching, branding, and style, I bring a strategic, grounded approach to personal growth.
I'm host of the Style & Strategy podcast. I created ACTIVATE to give women the structure, clarity, and tools I wished existed earlier in my own leadership.
Before you apply
Who is ACTIVATE for?
Women in leadership who want a strategic wardrobe system that reflects their expertise, without the guesswork or decision fatigue. This is for you if you're ready to invest in clarity and build a style that actually works.
What kind of support will I receive?
Eight weeks of strategic support: one private onboarding call (60 min), three live group workshops (90 min each, Weeks 2, 4, 6), two private 1:1 sessions (30 min each, Weeks 3 & 5), direct support throughout, and all frameworks, workbooks and resources. You're never figuring this out alone.
What happens after 8 weeks?
The programme completes at Week 8. You'll have your complete Leadership Style Playbook, and all the frameworks and tools to continue on your own. There's no ongoing commitment, just the clarity and system you need to move forward confidently.
Can I talk to you before I apply?
Yes, absolutely. Drop me a DM on LinkedIn or Instagram, or book a call. I'm happy to help you work out whether ACTIVATE is the right fit for where you are.
What's the difference between ACTIVATE and ANCHOR?
ACTIVATE is an 8-week group programme focused on strategic style, with the complete framework, live workshops, some private sessions, and community. ANCHOR is private coaching that holds you through real-time leadership complexity. If you want strategic style clarity with expert guidance, ACTIVATE is for you. If you want fully private, real-time partnership, ANCHOR is the right fit.
Build a presence that's your own and built to last.
Presence isn't about becoming someone new, it's about clarifying what works for your leadership identity, your brand, and your body, so getting dressed becomes effortless, not exhausting. If you're ready to stop questioning your presence and start leading with clarity, ACTIVATE is for you.
This is your next chapter. Let's build the presence to match it.
