79: Stop Second-Guessing: Brand-Aligned Clarity for Women Leaders

That quiet inner chatter—“Is this too much? Too safe? Too dated?”—chips away at your confidence and your energy. In this episode, Sonya breaks down how second-guessing shows up in three places (wardrobe, leadership micro-moments, identity) and shares a practical, brand-first approach to replace doubt with conviction. Learn a simple 3-question Clarity Check and two moves—build the skill and install the system—to make confident choices on what to wear, what to say, and how to show up.

Key Takeaways:

  • The cost of doubt: Micro second-guesses drain focus and mute presence.

  • Where it hides: Wardrobe choices, leadership moments, and your evolving identity.

  • Clarity is a skill: You can train it—like any instrument.

  • Systems beat willpower: Create routines and guardrails that remove daily guesswork.

  • 3-Question Clarity Check:

    1. Is this how I want to be experienced?

    2. Does it reflect what I stand for (not just what I do)?

    3. Will I back this—even if it’s unexpected?

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