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Speaker 1
Welcome everyone to another episode of the Stall and Strategy podcast.
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Speaker 1
Today, as promised last week, I am going to be covering off on some Black Friday, Cyber Monday.
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Speaker 1
Also known as b, f c
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Speaker 1
hints and tips and tricks in this podcast episode. So,
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Speaker 1
if you haven't already been bombarded in your inbox around early Black Friday, Cyber Monday,
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sales and
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discounts and so forth, then you may not be signed up to a lot of those brands, but,
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Speaker 1
if you've walked into any store of light,
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Speaker 1
all around the place, you would say that the early sales have happened.
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And that's also recognition of the current climate, where in at the moment, you know, retail is struggling,
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a little bit. And,
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we're seeing those sales happen earlier. So I'm coming at it from this side to make sure you're going to be able to maximize,
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the sales that are out there from a
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variety of perspectives, whether you are purchasing for others or if you are doing so for yourself.
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Speaker 1
So when you think about Black Friday, Cyber Monday, most of us who have been around the traps for a while,
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Speaker 1
usually have that popped in the diary. And the reason for that is that if you,
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Speaker 1
are looking to get ahead of that last minute Christmas shopping,
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Speaker 1
Black Friday, Cyber Monday is normally the time to be able to wrap everything up and get those lists in order, especially if you are doing a bit of gift giving and so forth over the Christmas period.
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Speaker 1
And if you can get oh, you gives it that time,
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normally then it does mean,
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Speaker 1
you've ticked off that list and it's a little bit less stressful for you.
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Speaker 1
So that's normally what I like to try to do.
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Speaker 1
So that white all be gift giving is kind of done. I'm a bit slow this,
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Speaker 1
year, but I have to get my self into gear so I don't miss out on some of those great deals that are out there this time of year.
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Speaker 1
Which to note,
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Speaker 1
and if you don't watch,
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some of the sales as closely as I do,
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what you are seeing at the moment is actually some sales as good as
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both into financial year sales as well as normally, you know, what was the Boxing Day of sales and so forth.
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Speaker 1
You're actually saying all of that really pulled forward a lot earlier?
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Speaker 1
then during the actual Black Friday, Cyber Monday sales, what you will find is most brands.
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Speaker 1
I'm not saying all, but what we've seen historically is that there will be,
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a further discount or a further,
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special purely for that particular day only,
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or over that full day period.
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And so just
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keep an eye out for that is probably one of my
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big tips as well.
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Speaker 1
Okay. So if I start to shift in thinking about your wardrobe and your style for the season, you've now spent a couple of or maybe a month or so,
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over the spring season, starting to get a feel for. Actually, I think I might be missing a being save for my wardrobe or I might need to add something in just to take you through,
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the next few months of summer.
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So if you,
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looking at that
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and really here in Australia and Asia and so forth,
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about to get quite warm. And so especially if you are a busy professional, perhaps you're in the office or maybe you've got a client meetings and so forth,
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trying to get that,
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professional balance as well as the comfort and staying cool.
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As I've covered off in some previous episodes,
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it becomes really important. And what starts to become quite evident is when you start reaching in the wardrobe and going, oh, hang on, I don't quite have what I need for this next season. So for those of you who are,
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Speaker 1
are, taking some time off, I'm sure that you are counting down the minutes and the days as we speak, and you probably looking forward to getting into your,
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really summer wardrobe and that very,
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resort vibe,
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wardrobe as well.
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I know I always love that when you get that down time feeling. And it's bringing out those relaxed dresses and shorts and and that real casual feel, because it just brings that whole relaxed,
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movement to place. So when you are actually looking at optimizing your wardrobe for the season,
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one of the first things that I would recommend you do is sit back and have a bit of a look at what you've noticed has been a bit of gap for you, perhaps something that has,
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popped up a number of times that you've thought either I, I'm wearing this a lot.
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So there might be a gap in your wardrobe that you need to actually look to fill.
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Second tip I would have is actually start to think about leveraging your personal brand moment. So as I'm calling it. So when we talk about our personal brand, you know that I'm talking about things like your,
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your reputation,
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what it is that represents you, what it is about your values and so forth.
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Speaker 1
And I've done a few episodes diving into that a little bit more, but during,
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that this period of time, it's a really great opportunity to again sit down and take a look at.
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Is it time for a shift in this summer season for your personal brand? Is it an opportunity for you to do a little bit of testing and learning?
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Speaker 1
So seeing that, you know, is there a style, is there a look? Is there something different that you've been wanting to try and that now might be that perfect time to get in with the,
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Speaker 1
Black Friday, Cyber Monday sales and have a look at picking out one of those pieces to add into your wardrobe. Right. So you're really looking at going, well, how could I use Black Friday, Cyber Monday as an opportunity to really refresh and refine your style with more intention?
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Speaker 1
So think about it. At this time of year, you're probably doing maybe a little bit more networking. You might have some Christmas parties,
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Speaker 1
coming up, you know, more catch ups and networking events, that type of thing. So how to think about
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Can you potentially dial up your stall,
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and give it a little bit of a refresh?
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Speaker 1
Because remembering that stall isn't just about the clothes that you've got, it's I guess I would describe it as your unspoken introduction. Right. So let's make sure that it's saying the things that you want it to say and take the opportunity to test and learn and find that for you. So here,
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Speaker 1
I guess what I'm calling your Black Friday Cyber Monday tool kit.
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Speaker 1
So the first thing being, as I'm touched on a little bit earlier, time to start to create a little bit of a strategic shopping list. I want you to start to identify the gaps in your wardrobe. So do you maybe need that sleeveless blazer maybe, or vest of some sort to create that structure? But it's still cool enough to wear in,
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Speaker 1
summer so that you've got that structure for presentations and so forth.
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Maybe it's a short sleeved blazer that you're thinking, you know what, I want to give that a go.
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To do you need maybe some shoes that bridge that professional,
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versus comfort makes, you know, think versatility and quality. I know that there's some really great sales on at the moment when it comes to some of those pieces, you know, can you find something that'll cross the bridge between summer all the way through winter with a pair of stockings, perhaps?
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Speaker 1
So maybe just jump in that wardrobe, do a quick audit, do a quick edit before going out and shopping. So look at really what's missing in your wardrobe that could make your mornings a little bit easier and continue to give you that confidence when you're having to walk into with a that said networking event. Maybe it's the boardroom, whatever that might be.
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Speaker 1
The second tip around using Black Friday, Cyber Monday,
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to your advantage is start to focus a little bit on, some of those investment pieces perhaps, that you've had your eye on. So tips for really,
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looking at those timeless pieces, you know, the ones that you know will be in rotation from now to, you know, goodness, a few years from now.
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So those high quality pieces over some of those trend driven pieces. So look for items that would really elevate what I describe as your core wardrobe. So that might be,
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some neutral colors. In your color palette, it might be
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you've seen some tailored some it suits that are really,
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up your,
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domain or
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the pieces that I absolutely invest in at this time of year is the premium accessories.
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I always love a beautiful piece of jewelry. And,
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if there are some premium accessories or standout pieces, now is the time,
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to really invest in those as well. So, you know, really look at it might be so like I said, accessories specifically for May is is jewelry. But if you perhaps have,
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some handbags that are looking a little bit worn that you're thinking, you know what, it's actually time that I invested into a new tote, perhaps,
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that can carry my laptop.
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You know, perhaps it's,
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a new backpack that that is actually a little bit more elevated. That'll carry everything for me back and forth. Especially if you're working in the office a couple of days,
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a wake and,
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you know, it can really then give you that chance to look at and go, well,
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how do I then reinforce my personal brand
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By using a particular accessory. So it might be thinking about the color of those and that really
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again reinforcing, you know, who you are and what you stand for.
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Another area,
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where you might find unexpected deals, but again, is probably one of my favorite,
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things to do
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because it's often overlooked.
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And that is undergarments. So, you know, can I say this on our careers podcast? Can we transition in style and brand podcast? Well, I'm going to say it anyway. Right. Because it's really important.
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Speaker 1
So when I,
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come to a Black Friday Cyber Monday sale, it is absolutely when I will go and have a look and go, right, where can I stock up on those undergarments?
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Speaker 1
Because normally you will find them at around about that 40 to 50% off. So now is the absolute time for,
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those pieces that you love. Now, whether you love,
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very simple undergarments that just do the job and are really comfortable, or whether you're looking for those really special pieces, maybe with a touch of lace or silk, then I would say now is the time to go and get that.
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Speaker 1
So if I've got any of my,
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Speaker 1
male listeners,
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dropping in to the podcast today, I'll be saying now's the time to be looking at some gift giving if it's going to be some undergarments in that space. So that's probably one of those overlooked,
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Speaker 1
areas. And then of course, your layering essentials as well.
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Speaker 1
So when I'm talking about layering essentials, what I'm referring to, it could be your singlets.
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You know, those really basic pieces, singlets, long sleeved tops, that type of thing. T shirt, anything that's a bit of a layering piece. And what you might also find is some knitwear. And I know many of us hate to shop,
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Speaker 1
for alternative seasons at this time of year, but if you do,
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have the opportunity or you see something that perhaps isn't a catch me,
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which would normally be more pricey, now would be the time to grab it that, you know,
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you have it already in,
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winter as well.
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And then finally,
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it could be also,
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things like skincare products. Now is a great time to be able to grab those as well, separate from style and things that you'd put on your body. One of my other favorites is,
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Speaker 1
usually it's any sort of notebooks, that type of thing that I,
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love. I would always be looking at that.
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Speaker 1
And of course,
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tech. So, you know, I'm a big fan of tech and tech products, so this is the time that I'm usually stocking up,
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where I've found that I've been missing something in that space as well. So the fourth tip around here that I would give you is really just the power of using this time as an opportunity for a mini refresh, right?
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Speaker 1
Because a mini refresh to your brand and your style can really start to ignite some
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further confidence in the way that you're presenting yourself. Because the transformation that comes about, whether you're building a new brand, you're going into a new career transition or it's even just that spring summer feeling of, you know what? It's time for a change.
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Speaker 1
Taking those smaller steps to a larger transformation is what it's really all about, because each step that you take can make all the difference because you're just getting one step closer to whatever that future end state looks like for you. And perhaps it's the opportunity to revise what that looks like. So, you know, even if you think of it as every pair of new statement shoes, it might be that upgrade to that handbag or that new jacket.
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Speaker 1
it really starts to change how you feel about when you're stepping into any room at all.
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Speaker 1
So finally,
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you know, I want you to be able to make online shopping work for you. So some of us as busy professionals, I know that you don't have time to necessarily go in-store and check out exactly what's what's out there, etc. so you may be looking at your inbox if you're getting all the deals come through there, or you might be just googling some of your favorite brands.
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Speaker 1
As well. So things like your discount alerts, you're having your wishlists already ready. So you know, when you've been online shopping and all your browsing and perhaps you've got an account of some. So make sure you've been putting things into your wishlist, because now is the time to revisit those and actually say, have I,
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Speaker 1
seen have some of the things or items that I've put in there gone on sale so that way.
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Speaker 1
And do you still want them?
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Is another,
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way of being a recall through and identify. Right. So I really don't want you going through the spiral of scrolling endlessly and then suddenly you've lost, you know, hours of time that can be better, well spent.
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Speaker 1
So I would recommend, you know, very similar to,
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a technique that I use a lot, the Pomodoro technique.
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But set a timer, right, dedicate a specific block of time that you're going to be doing some of these browsing,
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so it doesn't take over your day. And the same would apply if you're searching for some gift giving as well. Treat it like a meeting, put it into your calendar, say, right, I'm doing my Black Friday Cyber Monday sale now.
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Speaker 1
So that way it's not dragging over periods of time. So, you know, you really want to be able to get in there, get it done and move on to the next thing and make sure that those things that you really wanted,
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Speaker 1
have been added to the cart. And checked out, and they're on their way,
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Speaker 1
to you.
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Speaker 1
So, you know, before diving in,
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Speaker 1
tea, Black Friday, Cyber Monday, remember that. I want you to I think about the wardrobe or stall that maybe if it feels a bit outdated that you want to do a bit of,
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Speaker 1
a refresh and realign with your style goals,
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Speaker 1
you know, maybe even let me know, what are your top purchases, a wish list, and,
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Speaker 1
you know, if you need some help in that space and, you know, most of all, really focus on quality over quantity and investing using that as your timeless staple that maybe you've been looking at for a while now.
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Speaker 1
And most importantly, before you purchase something, I want you to take a step back and think about how does this support your brand, your vision for you? And, you know, finally, I hope that you've been able to gather some hints and tips here. And if you do need some help along this journey, please feel free to book in for my brand and style strategy audit.
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Speaker 1
Call. So that's a complimentary call that I offer in order to go through. What? Where are the key elements of your brand and your style? That may be the reason why you aren't able to kind of move forward, be saying and identify what are those key pieces that really should be working for you,
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Speaker 1
right now. So there'll be details around that in the show notes below.
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Speaker 1
So happy Black Friday, Cyber Monday shopping, browsing or gift giving. And I will speak to you all soon.
