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Welcome
to another episode
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of the Style
and Strategy podcast.
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I am your host,
Sonja, and,
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I hope you have been
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enjoying our little mini
summer series
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that I have been bringing
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to you over
the last couple of weeks.
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We've got a few more
to go,
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as we head into the
countdown to the end of,
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2024 and, look to have
some downtime
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for a little bit.
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Look, this week's,
episode, as I mentioned,
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last week,
is really brought to you
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because I had, a listener
ask, could you
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do, podcast
on sustainability?
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And I have done one
a little bit earlier on.
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So if you're
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interested in hearing,
more about sustainability
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versus, ethical practice
says and some hints
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and tips, around those
and some brands that,
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you know, very much
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focused on
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both ethical practices as
well as sustainability.
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Don't forget to take a
listen to that episode.
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I know that you might
really enjoy it.
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So this time round,
I thought I would take
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a slightly different,
approach to,
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sustainability and really
look at it from,
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putting on a complete
stylist
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hat and
looking at it as well.
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How do we actually help
sustainability?
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Especially when it comes
to fashion.
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Style within your
existing wardrobes,
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because we know that,
you know,
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the stat is something
like 80% of many women's
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wardrobes, you know,
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aren't necessarily
the workhorses, right?
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They're not
the ones getting.
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And I don't particularly
like that terminology.
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So just.
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And so
we all know that stat,
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that 80% of our wardrobe
is really not
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necessarily getting,
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you know, maximum
return on investment.
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And whereas 20%
are probably doing
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the most hard yards,
for us.
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And one of my,
you know, objectives
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has always been,
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no matter what client
I work with,
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I want to make sure you
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are getting maximum value
out of what you've got
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in your wardrobe
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and that certainly
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anything else that gets
put back in again
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that you can wear it,
you know, more
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with lots
of different ways
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and lots of different
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occasions from work
through the weekend.
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Because that's just
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a fundamental
value of mine.
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If you're going to
invest,
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money
into purchasing pieces,
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then you want to be able
to wear the right.
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They shouldn't
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just be sitting there
gathering dust
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unless they're a sort of
future investment piece.
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You know,
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maybe it's a
one of a kind,
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you know, Galliano
or something like that,
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that is sitting there
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and that's
a different story, right?
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Yeah.
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Because that's
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appreciating in value
over there.
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You know,
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or maybe it's
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your Chanel,
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that you purchased
many years ago
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that is actually nicely
sitting in a, you know,
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pristine, box
as an investment piece.
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But being able to,
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support clients
with this plays
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a big role in, I believe,
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supporting
sustainability overall.
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And so how am I
drawing this bow?
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So let's,
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get into it,
because So what I'm
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going to be talking about
today is
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how even some small steps
awareness
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can actually make
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your step towards
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improving sustainability
overall, especially
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when it comes,
to the fashion industry.
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You can do some
of these things, yourself
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and make some steps
towards that.
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And it doesn't mean
just necessarily
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having to, purchase,
you know, ethical
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and sustainable options
if you can.
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Amazing, right.
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That's more
that you can actually do.
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But, you know, sometimes
we want to be able
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to work out, well,
how else can we do this.
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And so probably
number one
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for me is get to know
those friends
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you've got and collected
in your wardrobe.
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What have you actually
got sitting in there?
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And if they are not,
and or quite Marie Kondo,
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he is sparking
joy for you, then,
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you know,
don't necessarily
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leave those in there
creating more clutter.
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And confusion and,
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you know,
potential other impacts.
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And let's work out
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ways of being able
to pass those on
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to share with others,
especially if they are in
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good nick.
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So, you know, part one,
get to know those pieces.
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The more
that you can get to know
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those pieces,
the better understanding
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you will have of a
you know what
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still working for you
and what's not.
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But not only that from
a store side of things,
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but really, what do you
then need really
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what is the gap for you?
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Because understanding
the gap
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will help you
then ensure that
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when you're going out,
you're not over buying
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or you're not purchasing
full stop things
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that you, you know,
just don't need,
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which is helping
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in reducing the amount
of clothing that may
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end up in landfill
over the long term.
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Being able
to know how to max
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amortize your wardrobe
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and maximize
the number of ways
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that you can wear pieces
in your wardrobe week
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after week.
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That's
another way of being able
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to utilize what you have.
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So that's probably number
one for me.
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Number two is
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if you have a partner
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or maybe you've got older
kids.
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Don't
underestimate that.
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There might be pieces
in there
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that they have grown
out of that actually
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might
be something that you
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may be able to use
in your wardrobe.
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So case in point,
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this is happened to me
a couple of times now,
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maybe more
than a couple of times.
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As many of you know,
I've got three kids, So
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two boys and my daughter,
who is eight.
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So the two older boys
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have obviously gone
through and,
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you know,
body shape changes
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and so forth
over the years and,
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and absolutely
rediscovering
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what their own style
has been,
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which has been
a fascinating journey.
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Let me know if you'd love
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to hear
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a podcast on that, alone
because it has been
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really interesting
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to be part of it
and to watch it evolve.
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But what's
sort of happened
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is they've naturally gone
through their wardrobes
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and then they've gone,
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he's all this stuff that
I don't want anymore.
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And I remember buying
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some of these stuff
originally.
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And so when I've started
to go through
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these pieces thinking,
oh my goodness,
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all of these are brand
new, they still look new.
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Yes. My first option
could be, considering,
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you know,
some of the, stores
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that are out there
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that are the resale,
the consignments
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and so forth, which
I'll touch on in a bit.
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But my first, thought
process was actually,
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you know, what I think
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might actually fit
into some of these.
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And so when I had a look
through,
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my son
had some old suit shirts,
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that he had worn to a job
that he'd had
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that were really nice,
but they weren't
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he style anymore
and they didn't,
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fit as well on him.
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And so I actually grabbed
one of those,
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and then I started
looking at it,
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and I tried it on
because the fabric was
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really nice
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and was thinking,
oh my God,
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this would look
fantastic.
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With white singlet
underneath.
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And, you know, a
pair of shorts left open,
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you know, for a beach day
or, you know, just
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really casually
for a summer's day.
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So actually,
I'm going to take that
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because I'm going to wear
that.
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We're going to give
that one new life.
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The second one being my,
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other son
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had been used to getting
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his entire life
hand-me-downs
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from his older brother.
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And as part of that,
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he'd ended up with some
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t shirts and things
that, you know,
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weren't necessarily
his, body shape.
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But then again,
the circle back,
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these t shirts
pretty good. Neck.
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And so I started looking
at them to going, well,
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some of these my husband
might fit into.
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And some of these
actually,
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my daughter
would actually wear,
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because they were kind of
long line
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t shirt that were short
and fitted for them,
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but for her
would be long line.
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So again,
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I was starting
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to work through
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how can I get more
out of these pieces
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that we already
have invested money in?
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And I don't want
to go to landfill?
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And how can we utilize it
differently?
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so the third
example here is,
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there was a suit jacket.
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Case in point,
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I am actually wearing it
today.
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And if you go back
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through previous,
episodes,
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I am wearing it
quite a bit
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because it's actually one
of my favorite jackets.
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Now, this suit jacket
and you can see there is
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actually, for those,
you know,
00:10:06:08 - 00:10:10:03
watching on YouTube
is an Oxford, 100% wool,
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men's slim
fit suit jacket.
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Now, this jacket
no longer suited my, son
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and I tried it on,
and it has
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got to be the best suit
jacket ever.
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So you know,
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I wanted something
a bit more long line,
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a little bit
loose and less fitted,
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but I didn't.
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The oversize jacket
that you would buy,
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you know, from the stores
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for me,
as someone who's 155cm,
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which is way
too oversize.
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And so this instead
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provides
that really nice balance
00:10:46:18 - 00:10:48:00
of oversize as well.
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So I've been I would
get new life into this.
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So going back
to sustainability,
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being able
to actually recirculate
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within our own family
household
00:10:59:06 - 00:11:01:12
is probably
another example.
00:11:01:12 - 00:11:02:23
I would say
00:11:02:23 - 00:11:07:01
the third, way
of thinking about
00:11:07:01 - 00:11:09:21
sustainability
is also thinking about
00:11:09:21 - 00:11:11:23
if you have
some of those pieces
00:11:11:23 - 00:11:13:23
that, you know, wearing
and maybe,
00:11:13:23 - 00:11:15:15
you know,
they are too old to maybe
00:11:15:15 - 00:11:16:23
go to,
00:11:16:23 - 00:11:18:16
as a visit to Paul,
you know, and you were
00:11:18:16 - 00:11:20:04
going to throw them out
and things.
00:11:20:04 - 00:11:22:18
Think about
is it another way,
00:11:22:18 - 00:11:24:09
another option
we could do?
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He, so one is thinking
about rags.
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Sometimes you need rags
to clean the cloth.
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The cars, you know, work
00:11:33:02 - 00:11:34:17
around the house,
that type of thing.
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If they're 100%
00:11:35:18 - 00:11:37:15
cotton, then,
you know, it's
00:11:37:15 - 00:11:40:01
potentially you could
use them in that manner.
00:11:40:01 - 00:11:41:17
And you might be
thinking, oh my gosh,
00:11:41:17 - 00:11:43:21
talk about using to that
next science degree.
00:11:43:21 - 00:11:45:01
But, you know,
this episode
00:11:45:01 - 00:11:46:16
is about sustainability.
00:11:46:16 - 00:11:48:11
And so I'm trying
to think of ways
00:11:48:11 - 00:11:49:05
that we can actually
00:11:49:05 - 00:11:52:10
get more out of things
before we throw them out.
00:11:53:01 - 00:11:56:01
The second one would
actually be,
00:11:56:11 - 00:11:58:05
and I've done this
with my daughter, Ruby,
00:11:58:05 - 00:11:59:20
for those of you
who are a little bit
00:11:59:20 - 00:12:01:19
handy
with the sewing machine,
00:12:01:19 - 00:12:04:18
and you might have dolls
or things, toys
00:12:04:18 - 00:12:06:08
around the house
that kids may want to
00:12:06:08 - 00:12:09:06
put clothes on them
or things like that.
00:12:09:06 - 00:12:10:17
You know, think about,
00:12:10:17 - 00:12:12:17
could you turn it
into a handkerchief?
00:12:12:17 - 00:12:14:21
Could you turn it
into a dress?
00:12:14:21 - 00:12:16:08
Could they cut it up?
00:12:16:08 - 00:12:17:13
Could they play with it?
00:12:17:13 - 00:12:20:13
Could they make something
with it?
00:12:20:23 - 00:12:24:11
So that is,
another option as well
00:12:24:11 - 00:12:26:00
of trying to really think
00:12:26:00 - 00:12:28:23
outside the square
when it comes to
00:12:28:23 - 00:12:30:15
getting more out of it.
00:12:30:15 - 00:12:34:04
And then number
four for me would be,
00:12:34:04 - 00:12:38:02
obviously not only maybe
donating to resellers.
00:12:38:02 - 00:12:39:06
And so forth,
00:12:39:06 - 00:12:41:06
but then thinking about
when you do
00:12:41:06 - 00:12:45:21
need something, it's
popping into those stores
00:12:46:01 - 00:12:48:02
and having a look through
00:12:48:02 - 00:12:49:12
you know,
if you haven't done that
00:12:49:12 - 00:12:53:01
in the past, it's
absolutely worth a look.
00:12:53:08 - 00:12:54:20
Especially,
you know, there's
00:12:54:20 - 00:12:59:04
so many of these stores
popping up everywhere
00:12:59:04 - 00:13:00:14
at the moment.
00:13:00:14 - 00:13:01:19
And so,
00:13:01:19 - 00:13:03:07
you know,
the fun of being able
00:13:03:07 - 00:13:04:04
to find it's
00:13:04:04 - 00:13:06:12
a piece in there
that perhaps
00:13:06:12 - 00:13:09:12
you're still seeing
at full price somewhere
00:13:09:17 - 00:13:12:12
and someone has decided
it's no longer for them.
00:13:12:12 - 00:13:16:04
And maybe it's past
the resell, return date.
00:13:16:04 - 00:13:17:06
And, you know,
00:13:17:06 - 00:13:17:20
they've put it
00:13:17:20 - 00:13:21:09
on to the resale rack at
a quarter of the price.
00:13:21:15 - 00:13:23:11
And I can tell you,
00:13:23:11 - 00:13:25:20
over the last few months,
especially,
00:13:25:20 - 00:13:30:00
I have seen things
that were current stock,
00:13:30:11 - 00:13:32:17
at full price
00:13:32:17 - 00:13:37:07
and have seen them in
store at, the resellers
00:13:37:14 - 00:13:39:06
and so forth, again, at a
00:13:39:06 - 00:13:43:03
quarter of the price,
both at high end labels.
00:13:43:03 - 00:13:44:20
And I've also seen them,
00:13:44:20 - 00:13:47:15
you know, at your
everyday labels as well.
00:13:47:15 - 00:13:51:11
So definitely an option,
to think through
00:13:51:11 - 00:13:54:11
when you're thinking
about sustainability.
00:13:55:09 - 00:13:58:11
so if I wrap
this segment up
00:13:58:11 - 00:14:01:11
and go back to
some of those key points.
00:14:01:13 - 00:14:03:05
So one is really being
00:14:03:05 - 00:14:05:15
able to understand
what is in your wardrobe.
00:14:05:15 - 00:14:08:03
So spend that time,
have a look through,
00:14:08:03 - 00:14:09:23
get clearer about it.
00:14:09:23 - 00:14:12:02
Maybe declutter
a little bit
00:14:12:02 - 00:14:14:23
So number two being
how do you recycle rewear
00:14:14:23 - 00:14:17:03
around
your own household.
00:14:17:03 - 00:14:18:20
Number three is
00:14:18:20 - 00:14:21:13
is there another
cycle down of usage
00:14:21:13 - 00:14:22:14
for those clothes.
00:14:22:14 - 00:14:23:16
So think about that.
00:14:23:16 - 00:14:24:07
The rags,
00:14:24:07 - 00:14:25:09
the alternatives
00:14:25:09 - 00:14:28:15
for dress out clothes,
other pieces like that.
00:14:29:01 - 00:14:32:01
And then number
four being considering,
00:14:32:05 - 00:14:33:22
you know, really starting
00:14:33:22 - 00:14:36:22
to take note of
if you've seen a piece,
00:14:37:02 - 00:14:37:15
maybe go
00:14:37:15 - 00:14:39:08
look for a similar piece
00:14:39:08 - 00:14:42:23
in one of the resale
sellers that are around,
00:14:43:02 - 00:14:45:04
of course, Places
like some visit
00:14:45:04 - 00:14:48:00
to pull all the salvos
for example,
00:14:48:00 - 00:14:49:04
any of those,
00:14:49:04 - 00:14:52:10
could provide options
for you as well.
00:14:53:01 - 00:14:55:15
So I hope you've enjoyed
this alternative
00:14:55:15 - 00:14:58:22
take on sustainability
options.
00:14:59:06 - 00:15:03:06
And, I will speak to
you all next week,
00:15:03:17 - 00:15:06:17
as I dive into
00:15:06:18 - 00:15:11:08
getting ready for Black
Friday, Cyber Monday.
00:15:11:12 - 00:15:12:10
So I hope that you've
00:15:12:10 - 00:15:14:11
really enjoyed,
this episode
00:15:14:11 - 00:15:15:05
and you're going to take
00:15:15:05 - 00:15:17:02
away some hints and tips.
00:15:17:02 - 00:15:21:20
Let me know, drop me
an email or drop me a DM.
00:15:22:09 - 00:15:25:01
And let
me know how you go.
