FROM BLENDING IN TO IMPOSSIBLE TO IGNORE
A guided leadership presence experience to align your brand, style, and visibility—so the way you show up reflects who you truly are.
Delivered over 8 focused weeks, inside a 6-month supported experience—ACTIVATE helps you uncover your leadership identity and translate it into a visible, strategic presence—through your brand, your style, and how you're experienced in every room.
This isn’t a makeover. It’s a method. And it starts from the inside out.
🚫 You’ve invested in your career—yet your presence doesn’t always reflect the depth of what you bring.
🚫 You’re clear on your value—but still find yourself second-guessing how you show up.
🚫 You sense that style, visibility, and presence matter—but you’ve never been taught how to use them strategically.
🚫 You’re not looking for another surface fix. You want alignment—from the inside out
🚫 And yes—figuring out what to wear shouldn’t take this much energy.
In my two decades of leading high-stakes rooms in corporate, I saw first-hand how presence, perception, and style impact influence—no matter your credentials. I’ve trained in leadership, brand strategy, personal style, and Human Design—not for the sake of theory, but to decode what actually works for women who are ready to be seen, clearly and congruently.
Now, I guide high-achieving women like you to align who they are with how they show up—so presence becomes a strength, not a second guess.
Because showing up with clarity shouldn’t feel like a guessing game.
And getting dressed shouldn’t feel like a leadership hurdle.
“I used to feel overlooked in leadership meetings. Now, I walk into every room knowing I belong there. The best part? Getting dressed feels effortless instead of stressful.” — SARAH L, SENIOR MANAGER
You’ve invested years mastering your expertise. But in high-stakes moments—meetings, pitches, opportunities—does your presence reflect the depth of what you bring?
Or are you blending in when you know your ready to stand out?
If your brand and style don’t reflect who you are now, they might be working against the leader you're becoming.
Feel confident knowing your personal brand and presence reflect your leadership inside and out.
Simplify your style with a system that supports your visibility - and makes getting dressed feel easy.
Be recognised for your leadership, presence and without overthinking the how.
You already know style isn’t about appearances.
It’s how you express who you are—clearly, confidently, and with intention.
Because when your presence aligns with your expertise, you’re not just seen.
You’re experienced.
Will you keep doing the work, but wondering if your presence fully reflects it?
Will you keep showing up with expertise, while others with less clarity are seen and heard more easily?
You already have the experience, the ambition, the vision.
But without a brand and presence that match—are you really being experienced the way you intend to be?
You wouldn’t be here if something wasn’t shifting.
The real question is—will you move with it?
The ACTIVATE Blueprint™ is built around my 3D Impact Framework™—Discover, Define, and Design—a step-by-step process to align your leadership identity, personal brand, and style from the inside out.
This isn’t passive content. It’s an immersive experience delivered over 8 focused weeks, supported within a 6-month container of live guidance, feedback, and refinement.
Across 3 strategic phases, you’ll move from clarity to confidence to visibility—learning the exact frameworks I use with my private clients to lead, dress, and show up with presence that’s unmistakably yours.
DISCOVER | Find your foundation
Clarity and confidence in who you are and how you show up
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Define your personal brand story—so your message is unmistakably yours.
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Uncover your Human Design strengths—so you lead in a way that feels natural and powerful.
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Shift your leadership & style mindset—so you embody confidence in how you present yourself.
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Identify your Signature Style Identity™—so your visual presence reinforces who you are, not who you think you “should” be.
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Discover your best colours and silhouettes that work for you—so you dress in a way that enhances your authority.
By the end of this phase, you’ll have clarity on who you are, how to lead authentically, and how to reflect that visually—without the second-guessing.
"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.” - LINDSAY F, SENIOR MANAGER
DEFINE | Shape your strategy
Consistency and credibility across every touchpoints.
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Craft your brand positioning statement—so your expertise is immediately recognised and remembered.
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Align your style with your leadership identity—so you show up with intention, not overthinking.
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Build your capsule wardrobe strategy—so dressing becomes effortless and aligned with your day-to-day leadership.
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Learn outfit frameworks for key moments—so you always feel prepared and confident.
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Develop a style strategy that works for your industry and brand—o you stand out, without compromising who you are.
At this stage, you’re not dressing to keep up—you’re dressing to lead. And everything about how you show up reflects where you’re going.
“I never realised how much my wardrobe influenced how I showed up in my professional life. This program completely changed how I think about dressing—now, every time I see an outfit I like, I ask myself, ‘How can I recreate this with what I already own?’ It’s like a whole new way of seeing my style and my presence as a leader!” - TRISH
DESIGN | Elevate your presence
A visible, intentional presence that opens the right doors.
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Create your leadership visibility strategy—so you’re seen by the right people, in the right rooms, at the right time.
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Refine your digital presence—so your online brand reflects you not just your activity.
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Curate looks for real-world moments—boardrooms, networking events, media appearances.
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Learn presence and influence techniques—so you feel in control of how your experienced.
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Build a personal brand that evolves with you—so your visibility scales with your leadership and life
This is where it all comes together: your brand, your presence, your leadership identity—aligned, strategic, and impossible to ignore
"After going through the lessons, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This program isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.” — BELINDA | NURSE, BUSINESS OWNER, AUTHOR
This isn’t just about clothes. It’s about credibility, confidence & leadership alignment
ACTIVATE is designed for women ready to lead with clarity—so how they show up matches the depth of who they are.
Define your brand and leadership presence so your expertise is recognised at every level.
Curate a wardrobe that supports your ambitions — without second-guessing your choices.
Develop a confident, polished presence that aligns with where you’re going.
With less than 20 minutes a day, you'll move through a proven framework to build a presence that reflects your leadership identity—clearly, confidently, and without the need for a total reinvention.
Delivered over 8 focused weeks inside a 6-month support container, ACTIVATE gives you time to integrate, space to refine, and expert guidance every step of the way.
ACTIVATE is designed for self-led women who are ready to align how they lead with how they show up....
Corporate Professionals & Executives
Stepping into senior leadership and ready for a brand and style that reflect their expertise—without the daily outfit second-guessing.
Entrepreneurs & Business Owners
The face of their business and committed to crafting a confident presence and signature style that supports their vision and authority.
Industry Experts & Thought Leaders
Already leading or speaking—and ready to refine their personal brand and visual expression for intentional visibility and long-term impact.
High-Achieving Professionals in Transition
Navigating promotions, board seats, or return-to-work phases—who want to build the skills and systems that support their next-level leadership identity.
This is for you if you're ready to take ownership of your brand, presence, and visibility—with the tools and support to make it lasting.
Why choose ACTIVATE...
A Proven, Repeatable Framework: No more guesswork—follow the structured 3D Impact Framework™ to help you build a cohesive, aligned personal brand and leadership style—from the inside out.
Not a Quick Fix—A Strategic Transformation: This isn’t about fashion trends. It’s about visibility, presence, and confidence that grows with you—and positions you for the next level of your leadership.
Built for High-Achieving Women in Motion: Designed for ambitious leaders, entrepreneurs, and professionals who want a clear, custom-fit system that works with their role, goals, and lifestyle.
More than Content—You're Guided Every Step: Weekly live integration coaching calls and structured implementation mean you’re supported throughout—without needing to figure it all out alone.
Meet Belinda - A nurse, author, and business owner who once thought personal branding and style were things some women just “had.” She wasn’t sure if she could actually learn how to shape her brand and style. Now? She has complete clarity and confidence in how she shows up—both professionally and personally
Meet Jane - A busy professional who felt stuck in her style, wearing the same outfits on repeat. She wanted an elevated version of herself that felt simple, effortless, and aligned. After Activate, she finally has a brand, a style, and a capsule wardrobe that brings everything together seamlessly.
Meet Bec - An accomplished professional who wanted to elevate her brand, visibility, and style—but in a way that felt true to her, not a one-size-fits-all approach. Through Activate, she refined her presence and built a wardrobe that reflects her expertise and leadership
You don’t have to figure this out alone.
ACTIVATE gives you the strategy, structure, and support to align how you lead with how you show up—clearly, confidently, and intentionally.
Weekly Live Coaching with Sonya
(value = $4750)
High-touch integration coaching where you get real-time feedback, strategy, and personalised support as you move through the 3D Impact Framework™.
Two 1-1 Implementation Checkpoint Calls
(value = $600)
30-minute private sessions during the implementation weeks to work through blocks, review your colour strategy or HD blueprint, or refine your brand vision.
Personalised Colour Analysis
(value = $397)
Your personalised colour strategy delivered virtually — so every outfit reflects your authority and feels effortless.
Human Design for Leadership Report
(value = $197)
Your energetic blueprint decoded for leadership. Understand your decision-making, visibility style, and brand expression in a way that’s aligned with who you are.
Guided Curriculum (video lessons & workbooks)
(value = $1397)
Short, high-impact lessons and reflective tools covering personal brand, style, colour strategy, Human Design, and alignment — designed to fit into your busy life.
Private Online Community
(value = $297)
Access the curated ACTIVATE group space from Day 1 to connect, ask questions, share insights, and receive feedback directly from Sonya.
Weekly Office Hours Access
(value = $3000)
Drop in whenever you need clarity, coaching or feedback. These flexible touchpoints ensure you’re never stuck — whether you’re 2 weeks or 2 months in.
Monthly Masterclasses on Style, Branding, and more
(value = $1500)
Live advanced training sessions on leadership visibility, digital presence, seasonal style evolution, and next-level brand strategy.
Ongoing Access to the Private Online Community
(value = Included)
Stay supported, visible, and connected as you implement — with direct access to Sonya for guidance and accountability throughout the journey.
Digital Personal Colour App (Early Bird Bonus)
(value = $397)
BONUS #1: Visibility & branding guide for photos & video
(value = $297)
BONUS #2: Exclusive interview series with successful female leaders
(value = $97)
The ACTIVATE experience is valued at over $8,000 AUD.
Your investment is $1,997 AUD — for lifetime tools, leadership clarity, and a personal brand and style strategy you’ll use again and again.
This isn’t a quick fix. It’s a proven system for how you show up, lead, and express who you are — now and at every next level.
Enrolment opens 5 May and we kick off 16 May.
Step into the next evolution of your leadership brand and style — with strategy, structure, and support.
“I’ve realised that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!” — ROBYN G
You’ve already invested in your expertise—now it’s time to invest in how you show up.
Your presence should reflect your credibility, confidence, and ambition.
Activate gives you the strategy and support to ensure it does.
If you’ve shown up, done the work, and haven’t seen meaningful results, I’ll make it right—because this work only works when it works for you.
Meet your guide Sonya
Sonya is a Personal Brand Strategist and Leadership Style Coach who helps high-achieving women align how they see themselves with how they show up—building presence that feels as intentional as their leadership.
With 25+ years in corporate leadership and deep expertise in branding, coaching, and style, Sonya brings a strategic, grounded approach to personal transformation.
She’s the founder of the Brand & Style Studio and host of the Style & Strategy podcast. Through her signature frameworks, she guides women to clarify their leadership identity, elevate their personal style, and lead with clarity, confidence, and presence.
She created ACTIVATE to give women the structure, clarity, and tools she wished existed earlier in her leadership journey.
This isn’t about surface. It’s about presence that’s felt, not just seen.
If you’re ready to stop second-guessing and start expressing your leadership in a way that feels aligned and unmistakably you—ACTIVATE is for you.
Let’s write your next chapter—together.
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