A 12-month mentorship for high-achieving women ready to align their expertise with a presence that lands, clearly, confidently, and intentionally.
The ACTIVATE Blueprint™ isn’t a makeover. It’s a method.
A proven path of frameworks, coaching, and support that aligns who you are with how you show up, so your presence becomes a strength, not a second-guess.
🚫 You’re respected, but you know you’re not always remembered.
🚫 You’ve built expertise, yet still second-guess how you’re experienced.
🚫 You see less experienced peers positioned as thought leaders and wonder why you’re not.
🚫 You’ve outgrown who you were, but haven’t fully stepped into who you’re becoming.
🚫 And yes, getting dressed shouldn’t take this much energy.
In 25+ years of leading high-stakes corporate rooms, I saw first-hand how presence, not just expertise, shapes influence. That’s why I trained in leadership, brand strategy, style, and Human Design not for theory, but to decode what works for women ready to be remembered as the leaders they already are.
Now, I mentor ambitious women like you to align who you are with how you show up so your presence becomes a strength, not a second-guess.
“I used to feel overlooked in leadership meetings. Now, I walk into every room knowing I belong there. The best part? Getting dressed feels effortless instead of stressful.” — SARAH L, SENIOR MANAGER
You’ve invested years mastering your craft. But in high-stakes moments boardrooms, pitches, interviews are you being experienced as the leader you truly are?
Your expertise speaks volumes, but presence is what makes it land.
When your brand and style align with your leadership, you’re not just seen.
You’re experienced.
Will you keep doing the work, yet still wonder if your presence reflects it?
Or will you finally step into a presence that matches your expertise?”
Inside ACTIVATE, you’ll follow a proven path five phases designed to bring your leadership identity, style, and visibility into alignment.
This is not a course.
It’s a mentorship for real-world shifts, supported by live coaching, seasonal labs, and community.
The ACTIVATE Blueprint™ follows my signature 3D Impact Framework™ (Discover, Define, Design) and extends into Develop and Presence ensuring your leadership presence isn’t just built, but embodied.
This is not passive content. It’s a mentorship that recalibrates how you lead, express, and are experienced through practical, personalised shifts that land in real life.
DISCOVER | Reconnect and define your leadership identity
This is where we reset the foundation of your leadership presence, clarity on who you are, how you’re experienced, and the vision you’re stepping into.
- Audit how you’re currently experienced as a leader
- Map your natural leadership traits and energy (Human Design & brand profiling)
- Create a Leadership Brand Vision Blueprint™ that anchors your story, style, and identity
- Build a brand board that becomes your “North Star” for every decision going forward
By the end: You’ll have absolute clarity on your leadership identity, mapped to a vision that makes you impossible to ignore.
"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.” - LINDSAY F, SENIOR MANAGER
DEFINE | Shape your style strategy
Here we turn clarity into consistency, designing a style system that reinforces your leadership every day.
- Learn how to dress for your unique body shape and proportions
- Discover your strategic colour identity, your signature palette that communicates influence and credibility
- Build a Leadership Wardrobe System™ that simplifies daily dressing and reduces decision fatigue
- Create outfit frameworks that translate your identity into effortless, repeatable looks
By the end: You’ll have a clear, repeatable wardrobe strategy that supports your brand, saves time, and makes you feel aligned in every room.
“I never realised how much my wardrobe influenced how I showed up in my professional life. This program completely changed how I think about dressing—now, every time I see an outfit I like, I ask myself, ‘How can I recreate this with what I already own?’ It’s like a whole new way of seeing my style and my presence as a leader!” - TRISH
DESIGN | Step into strategic expression
This is where your brand and style become visible, translated into a toolkit that works across boardrooms, digital platforms, and leadership moments.
- Shop with strategy to refine your wardrobe with intention (not overwhelm)
- Use the Ladder of Elevation™ to expand your style confidence across contexts
- Develop a Digital Visibility Toolkit, refining LinkedIn, photography, and online touchpoints so they match your leadership brand
- Build the Brand & Style Longevity Plan™ so your presence continues to evolve with your career
By the end: You’ll have a wardrobe, digital presence, and visibility toolkit that positions you strategically, so your presence lands in every room, both online and off.
"After going through the experience, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This program isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.” — BELINDA | NURSE, BUSINESS OWNER, AUTHOR
DEVELOP | Integration in action
This is where it all comes together. You’ll put your new strategy into practice, with coaching, feedback, and live labs to refine it in real time.
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Test your new brand and style strategy in high-stakes settings
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Join Style & Leadership Brand Labs for seasonal updates and practical deep-dives
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Explore your Human Design voice traits and refine how you communicate your authority
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Use Office Hours for feedback and fine-tuning as you lead from your new identity
By the end: Your presence won’t just look different, it will feel natural, embodied, and supported by systems you can rely on.
"When I joined ACTIVATE, I wasn’t clear on how I wanted to be experienced. The biggest result for me has been gaining clarity and confidence. I now understand how I want people to experience me, and ACTIVATE has given me simple tools to express that through my style.”
— AUDREY | SENIOR LEADER
PRESENCE | Embody your evolution
This final phase isn’t about finishing, it’s about sustaining. Presence becomes part of who you are, not just what you do.
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Revisit your brand vision and Human Design blueprint as your leadership evolves
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Use the Longevity Plan to refresh seasonally without starting from scratch
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Anchor visibility habits that scale with your career and goals
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Stay supported through coaching, community, and live labs
By the end: You’ll no longer question if your presence reflects your expertise, you’ll know it does. Your leadership identity, style, and visibility will move with you, ensuring you stay seen, respected, and remembered.
ACTIVATE isn’t about clothes.
It’s about credibility, confidence, and leadership alignment.
This is a high-touch mentorship experience for women ready to lead with clarity, where your brand, style, and visibility finally reflect the depth of who you are.
Inside, you’ll be supported to:
Clarify and express your leadership identity
Elevate your personal brand and visual style
Build your personal power in the rooms that matter
This is not a one-size-fits-all course.
It’s a structured mentorship with the tools, coaching, and community to refine, implement, and lead with presence that opens doors.
ACTIVATE is designed for self-led women who are ready to align how they lead with how they show up.
Corporate Professionals & Executives
Stepping into senior leadership, ready for brand and style that reflect their expertise without outfit second-guessing.
Entrepreneurs & Business Owners
Who are the face of their business and want a confident presence that supports their authority..
Industry Experts & Thought Leaders
Already visible but ready to refine their brand and expression for long-term impact.
High-Achieving Professionals in Transition
Navigating promotions, board seats, or return-to-work phases who need a presence that matches their next chapter.
This is for you if you're ready to take ownership of your brand, presence, and visibility with the tools and support to make it lasting.
Why choose ACTIVATE...
A Proven, Repeatable Framework
The 3D Impact Framework™ + ongoing support. No guesswork.
Not a Quick Fix, A Strategic Transformation
Presence that evolves as your leadership does.
Built for High-Achieving Women in Motion
A system that fits your role, goals, and lifestyle.
More than Content
Weekly coaching, monthly labs, and community support mean you’re never figuring it out alone.
Meet Belinda - A nurse, author, and business owner who once thought personal branding and style were things some women just “had.” She wasn’t sure if she could actually learn how to shape her brand and style. Now? She has complete clarity and confidence in how she shows up, both professionally and personally
Meet Jane - A busy professional who felt stuck in her style, wearing the same outfits on repeat. She wanted an elevated version of herself that felt simple, effortless, and aligned. After Activate, she finally has a brand, a style, and a capsule wardrobe that brings everything together seamlessly.
Meet Bec - An accomplished professional who wanted to elevate her brand, visibility, and style, but in a way that felt true to her, not a one-size-fits-all approach. Through Activate, she refined her presence and built a wardrobe that reflects her expertise and leadership
You don’t have to figure this out alone.
ACTIVATE gives you the strategy, structure, and support to align how you lead with how you show up, clearly, confidently, and intentionally.
Weekly Live Coaching & Office Hours with Sonya
High-touch mentorship and real-time feedback so you’re never left second-guessing. These weekly touchpoints keep you accountable, supported, and moving forward with clarity and confidence.
(Value: $7,500)
Two 1:1 Implementation Checkpoints
Private coaching sessions to refine your brand vision, review your colour strategy, or integrate your Human Design for leadership blueprint. Designed to keep your transformation personal and on track.
(Value: $1,000)
Monthly Style & Brand Labs
Seasonal, advanced workshops on leadership visibility, digital presence, and style evolution. These labs ensure your presence keeps pace with your career and the spaces you’re stepping into.
(Value: $3,000)
The ACTIVATE Ecosystem
Guided curriculum, frameworks, resources, and a curated community space. Everything you need to apply the method, stay consistent, and feel fully supported for 12 months.
(Priceless)
Exclusive Founding Round Access
This is the first round of the new 12-month ACTIVATE Blueprint™ which has been extended and elevated is being offered at a special founding rate.
“I’ve realised that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!” — ROBYN G
You’ve already invested in your expertise, now it’s time to invest in how you show up.
Your presence should reflect your credibility, confidence, and impact.
ACTIVATE gives you the strategy and support to ensure it does.
ACTIVATE is designed for high achieving, impact-driven women who are committed to aligning their expertise with a presence that reflects who they are.
If you engage with the mentorship, apply the frameworks, and don’t experience meaningful progress in your brand, style, or presence, I will make it right.
Meet your guide Sonya
Sonya is a Leadership Brand and Style Coach who helps high-achieving women align how they see themselves with how they show up, building presence that feels as intentional as their leadership.
With 25+ years in corporate leadership and deep expertise in branding, coaching, and style, Sonya brings a strategic, grounded approach to personal transformation.
She’s the founder of the Brand & Style Studio and host of the Style & Strategy podcast. Through her signature frameworks, she guides women to clarify their leadership identity, elevate their personal style, and lead with clarity, confidence, and presence.
She created ACTIVATE to give women the structure, clarity, and tools she wished existed earlier in her leadership journey.
This isn’t about surface. It’s about presence that’s felt, not just seen.
If you’re ready to stop second-guessing and start expressing your leadership in a way that feels aligned and unmistakably you, ACTIVATE is for you.
Let’s write your next chapter together.
JOIN THE WAITLISTWho is this experience for?
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What is the investment?
What is the time commitment for the program?
What if I can’t make the calls live?
Can I talk to you if I would like to obtain more information?
This is the first round of the new 12-month ACTIVATE Blueprint™ which has been extended and elevated. It’s being offered at a special founding rate.