A strategic programme for senior women in leadership ready to align their expertise with a presence that lands, clearly, confidently, and without second-guessing.
ACTIVATE isn’t a makeover. It’s a method.
A proven 6-week programme with strategic sessions, frameworks, and support that aligns your leadership identity, personal brand, and style, so your presence becomes an asset, not an afterthought.
🚫 You’re respected, but you know you’re not always remembered.
🚫 You’ve built the credentials, yet still second-guess how you’re experienced.
🚫 You see less experienced peers positioned as thought leaders and wonder why you’re not.
🚫 You’ve outgrown who you were, but haven’t fully stepped into who you’re becoming.
🚫 Getting dressed for high-stakes moments takes too much energy.
You’ve invested years mastering your craft. But in high-stakes moments boardrooms, pitches, interviews are you being experienced as the leader you truly are?
Your expertise speaks volumes, but presence is what makes it land.
When your brand and style align with your leadership, you’re not just seen.
You’re experienced.
Will you keep doing the work, yet still wonder if your presence reflects it?
Or will you finally step into a presence that matches your expertise?”
Inside ACTIVATE, you'll follow my proven 3D Impact Framework over 6 weeks, three strategic sessions at key moments, plus WhatsApp support and access to all frameworks, workbooks, the complete training library and resources throughout.
ACTIVATE follows my signature 3D Impact Framework™ (Discover, Define, Design) a proven method that aligns your leadership identity, strategic style, and leadership presence in just 6 weeks.
You'll get access to my complete training library with all frameworks and resources, plus three strategic sessions with me at critical moments and WhatsApp support throughout.
This isn't passive content. It's a strategic programme with real-time guidance at critical moments, so you recalibrate how you lead, express, and are experienced with shifts that land in real life. Before Week 1, you'll have an onboarding call to set your game plan and timeline. Then we will move into phase 1.
DISCOVER | Uncover your leadership identity
We establish the foundation of your leadership presence who you are, how you're experienced, and the vision you're stepping into.
What happens:
- Audit how you're currently experienced as a leader
- Map your leadership traits through Human Design
- Create your Leadership Brand Vision
- Build your strategic brand board
- 60-min Strategy Session (Week 2): I guide you through your Human Design and leadership brand
You'll have: Clear understanding of your leadership identity and how you want to be experienced
"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.” - LINDSAY F, SENIOR MANAGER
DEFINE | Build your strategic style authority
Here we turn clarity into consistency—creating a style strategy that reinforces your leadership every day.
What happens:
- Learn how to dress for your unique body shape and proportions
- Discover your strategic colour identity—your signature palette that communicates influence and credibility
- Build your Leadership Wardrobe System that simplifies daily dressing and reduces decision fatigue
- Create outfit frameworks that translate your identity into effortless, repeatable looks
- 60-min Strategy Session (Week 4): I guide you through your colour palette and silhouette strategy
You'll have: Your Strategic Style Authority Guide
The result: A clear, repeatable wardrobe strategy that supports your brand, saves time, and makes you feel aligned in every room.
“I never realised how much my wardrobe influenced how I showed up in my professional life. This program completely changed how I think about dressing—now, every time I see an outfit I like, I ask myself, ‘How can I recreate this with what I already own?’ It’s like a whole new way of seeing my style and my presence as a leader!” - TRISH
DESIGN | Implement your wardrobe strategy
You apply everything to your actual wardrobe and get real-time validation.
What happens:
- Apply your strategy to your existing wardrobe
- Identify what stays, what goes, what to buy
- Create outfit formulas for different contexts
- 60-min Implementation Session (Week 6): Show me your outfits, I guide and validate in real-time
You'll have: A strategic wardrobe that works no more "nothing to wear" mornings
THROUGHOUT THE 6 WEEKS
WhatsApp Support
Voice and text messaging. Stuck? Send a photo. Need guidance? Drop a voice note. I respond within 24-48 hours.
"After going through the experience, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This program isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.” — BELINDA | NURSE, BUSINESS OWNER, AUTHOR
ACTIVATE isn’t about clothes.
It’s about credibility, confidence, and leadership alignment.
This is a 6-week strategic programme for women ready to lead with clarity where your brand, style, and presence finally reflect the depth of who you are.
Inside, you’ll be supported to:
Clarify and express your leadership identity
Elevate your personal brand and visual style
Build your personal power in the rooms that matter
This is not a one-size-fits-all course.
It's a strategic programme with my guidance at critical moments so you refine, implement, and lead with presence that opens doors.
ACTIVATE is designed for senior corporate women ready to align how they lead with how they show up.
Corporate Professionals & Executives
Stepping into senior leadership, ready for brand and style that reflect their expertise without outfit second-guessing.
Entrepreneurs & Business Owners
Who are the face of their business and want a confident presence that supports their authority.
Industry Experts & Thought Leaders
Already visible but ready to refine their brand and expression for long-term impact.
High-Achieving Professionals in Transition
Navigating promotions, board seats, or return-to-work phases who need a presence that matches their next chapter.
This is for you if you're ready to take ownership of your brand, presence, and visibility with the tools and support to make it lasting.
Why choose ACTIVATE...
A Proven, Repeatable Framework
The 3D Impact Framework™ + support during the 6 weeks. No guesswork.
Not a quick fix, a strategic transformation
Presence that evolves as your leadership does.
Built for high-achieving women in motion
Designed to fit your role, goals, and lifestyle in just 6 weeks.
Strategic support not just content
Three sessions with me plus WhatsApp support throughout means you're never figuring it out alone.
Meet Belinda - A nurse, author, and business owner who once thought personal branding and style were things some women just “had.” She wasn’t sure if she could actually learn how to shape her brand and style. Now? She has complete clarity and confidence in how she shows up, both professionally and personally
Meet Jane - A busy professional who felt stuck in her style, wearing the same outfits on repeat. She wanted an elevated version of herself that felt simple, effortless, and aligned. After Activate, she finally has a brand, a style, and a capsule wardrobe that brings everything together seamlessly.
Meet Bec - An accomplished professional who wanted to elevate her brand, visibility, and style, but in a way that felt true to her, not a one-size-fits-all approach. Through Activate, she refined her presence and built a wardrobe that reflects her expertise and leadership
You don’t have to figure this out alone.
ACTIVATE gives you the strategy, structure, and support to align how you lead with how you show up, clearly, confidently, and intentionally.
"When I joined ACTIVATE, I wasn’t clear on how I wanted to be experienced. The biggest result for me has been gaining clarity and confidence. I now understand how I want people to experience me, and ACTIVATE has given me simple tools to express that through my style.”
— AUDREY | SENIOR LEADER
“I’ve realised that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!” — ROBYN G
You’ve already invested in your expertise, now it’s time to invest in how you show up.
Your presence should reflect your credibility, confidence, and impact.
ACTIVATE gives you the strategy and support to ensure it does.
The Activate Blueprint™ is a 6 week program created to help you align who you are with how you show up, through brand, style, and leadership.
When you participate fully, attend the sessions, complete the work, and apply the frameworks, you’ll see real progress in how you’re experienced. If you’ve honoured that commitment and still feel this mentorship hasn’t delivered the value that warrants your investment, I’ll refund you 100% of your payment.
This programme is a partnership.You bring the intention and action; I bring the structure, strategy, and support to help you grow into your next level.
Meet your guide Sonya
Sonya is a Leadership Brand and Style Coach who helps high-achieving women align how they see themselves with how they show up, building presence that feels as intentional as their leadership.
With 25+ years in corporate leadership and deep expertise in branding, coaching, and style, Sonya brings a strategic, grounded approach to personal transformation.
She’s the founder of the Brand & Style Studio and host of the Style & Strategy podcast. Through her signature frameworks, she guides women to clarify their leadership identity, elevate their personal style, and lead with clarity, confidence, and presence.
She created ACTIVATE to give women the structure, clarity, and tools she wished existed earlier in her leadership journey.
This isn’t about surface. It’s about presence that’s felt, not just seen.
If you’re ready to stop second-guessing and start expressing your leadership in a way that feels aligned and unmistakably you, ACTIVATE is for you.
Let’s write your next chapter together.
BOOK A CALL→