Build a wardrobe system anchored in your leadership, so what you wearreflects where you're going, not where you've been.
A comprehensive 8-week programme that gives you absolute clarity on what works for your leadership, brand, and your body, so getting dressed becomes effortless, not exhausting.
ACTIVATE isn’t a makeover. It’s a method.
🚫 You're respected for what you deliver,but you're ready to be remembered for your leadership.
🚫 Your wardrobe should support your capability, not be another thing to manage.
🚫 You've outgrown how you've been presenting yourself, but you're not sure what strategic style looks like for where you're going.
🚫 Getting dressed takes too much energy.
🚫 Your confidence doesn't match how you're showing up.
🚫 You know style matters for leadership presence, you just need the system that makes it effortless.
Here's the disconnect: Your expertise is clear. Your presence hasn't caught up yet.
When your wardrobe reflects your leadership identity, not just what's comfortable or convenient, you stop second-guessing and start leading with the clarity you already have.
You're ready for a strategic style system anchored in your leadership identity. So what you wear reflects where you're going, not where you've been.
Not another closet cleanout. Not another Pinterest board.
A strategic system that works. That's ACTIVATE.
You've invested years mastering your craft.
Your wardrobe should support that expertise, not add to your mental load.
It is time for a strategic style system anchored in your leadership identity so getting dressed becomes effortless, not exhausting.
An 8-week strategic style programme for women in leadership who want absolute clarity on what works for their body, your brand, and your leadership, so getting dressed becomes effortless, not exhausting.
ACTIVATE follows my 3D Impact Framework™ (Discover, Define, Design) a proven method that anchors your strategic style in leadership identity over 8 weeks.
You'll get the complete 6-stage framework, 3 live group workshops (Weeks 2, 4, 6), 2 private breakthrough sessions (Weeks 3 & 5), and direct community support throughout your 8-week programme.
This isn't passive content, it's strategic guidance at critical moments so you gain absolute clarity on what works.
Before Week 1, you'll have a private onboarding call to map your game plan. Then you'll move through the three strategic phases.
DISCOVER | Leadership Identity Foundation
We establish the foundation of your leadership identity who you are, how you're experienced, and the vision you're stepping into.
What happens:
- Audit how you're currently experienced as a leader
- Map your natural leadership traits and energy (Human Design for Leadership & brand profiling)
- Create a Leadership Brand Vision Blueprint™ that anchors your story, style, and identity
- Build your Leadership Brand Vision that becomes your “North Star” for every decision going forward
Live Workshop (Week 2): Deep-dive on leadership identity and how it informs style decisions
You'll have: Clear understanding of your leadership identity, the foundation for all style decisions and so much more.
"What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the modules, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.” - LINDSAY F, SENIOR MANAGER
DEFINE | Strategic Style Deep-Dive
Here we build your complete style strategy, tailored to your leadership, body, and your brand.
What happens:
- Learn how to dress for your unique body shape and proportions, so every piece enhances your natural authority
- Discover your strategic colour identity, your signature palette that communicates influence and credibility
- Build your Leadership Wardrobe System that eliminates decision fatique and ensures your dressed for impact and influence
- Create outfit frameworks that translate your identity into effortless, repeatable looks in all the moments that matter
Private Breakthrough Sessions (Weeks 3 & 5): Personalised guidance on your specific body, colouring, and wardrobe
Live Workshop: Application support, Q&A, troubleshooting
You'll have: Your Strategic Style Authority Guide
The result: Your style will reflect your leadership identity. You'll walk into every room knowing you're dressed to be remembered, not just respected.
“I never realised how much my wardrobe influenced how I showed up in my professional life. This program completely changed how I think about dressing—now, every time I see an outfit I like, I ask myself, ‘How can I recreate this with what I already own?’ It’s like a whole new way of seeing my style and my presence as a leader!” - TRISH
DESIGN | Implement & Integrate
You build your strategic wardrobe and learn to embody your style in leadership moments, in person and digital.
What happens:
- Apply your strategy to your existing wardrobe
- Identify what stays, what goes, what and when to buy strategically
- Create outfit frameworks for different leadership contexts
- Digital presence essentials, audit your digital touchpoints for your leadership brand consistency
- Embody your presence, what does owning the room and embodied authority mean to you
Live Integration Workshop (Week 7): Show your outfits, get real-time feedback and validation
You'll have: A strategic wardrobe that works, a digital presence aligned to your brand. Being able to manage your brand and style over time, no more "nothing to wear" mornings
Program completes Week 8.
"After going through the experience, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This program isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.” — BELINDA | NURSE, BUSINESS OWNER, AUTHOR
ACTIVATE isn't a makeover. It's a method.
An 8-week strategic style programme for women in leadership who want absolute clarity on what works for their body, their brand, and their leadership so getting dressed becomes effortless, not exhausting.
Inside, you’ll be supported to:
Clarify your leadership identity and brand vision
Build your strategic style authority
Implement your strategy in your actual wardrobe
This is not a one-size-fits-all course.
It's a strategic programme with my guidance at critical moments so you gain clarity that translates into a wardrobe that actually works.
ACTIVATE is designed for women in leadership who want a strategic wardrobe system that reflects their expertise without the guesswork or decision fatigue.
Corporate Professionals & Executives
Stepping into senior leadership, ready for brand and style that reflect their expertise without outfit second-guessing.
Entrepreneurs & Business Owners
The face of your business who needs a consistent style that supports your brand without spending hours figuring out what to wear.
Industry Experts & Thought Leaders
Already visible in your field but ready to refine your strategic style for long-term consistency and impact.
High-Achieving Professionals in Transition
Navigating a promotion, new role, or career evolution and ready for a wardrobe that reflects where you're going, not where you've been.
This is for you if you're ready to build a wardrobe system that works with the clarity, tools, and support to make it effortless.
Why choose ACTIVATE...
A Proven, Repeatable Framework
The 3D Impact Framework™ for style anchored in leadership identity, not fashion trends. No guesswork.
Not a quick fix, a strategic transformation
Your style strategy is based on YOUR leadership identity, body shape, and colour science, not just what's trending this season
Built for high-achieving women in motion
Designed to fit your busy schedule, 8 weeks to complete shifts in your style strategy, not years of trial and error.
Strategic support not just content
Work through content at your pace, with strategic sessions (workshops + private sessions) when you need them most to keep you on track.
Meet Belinda - A nurse, author, and business owner who once thought personal branding and style were things some women just “had.” She wasn’t sure if she could actually learn how to shape her brand and style. Now? She has complete clarity and confidence in how she shows up, both professionally and personally
Meet Jane - A busy professional who felt stuck in her style, wearing the same outfits on repeat. She wanted an elevated version of herself that felt simple, effortless, and aligned. After Activate, she finally has a brand, a style, and a capsule wardrobe that brings everything together seamlessly.
Meet Bec - An accomplished professional who wanted to elevate her brand, visibility, and style, but in a way that felt true to her, not a one-size-fits-all approach. Through Activate, she refined her presence and built a wardrobe that reflects her expertise and leadership
You don’t have to figure this out alone.
ACTIVATE gives you the strategy, structure, and support to align how you lead with how you show up, clearly, confidently, and intentionally.
"When I joined ACTIVATE, I wasn’t clear on how I wanted to be experienced. The biggest result for me has been gaining clarity and confidence. I now understand how I want people to experience me, and ACTIVATE has given me simple tools to express that through my style.”
— AUDREY | SENIOR LEADER
“I’ve realised that style isn’t just about following trends; it’s about discovering what works for you. This program has empowered me to step out of my comfort zone and embrace styles that I never thought would work for me, but do!” — ROBYN G
You've already invested in your expertise. Now it's time to invest in a wardrobe that reflects it.
Your style should support your credibility, confidence, and leadership not add to your mental load.
ACTIVATE gives you the strategic system and support to make that happen.
Build a wardrobe that works as strategically as you do.
ACTIVATE is an 8-week strategic style programme designed to give you absolute clarity on what works for your body, your brand, and your leadership. When you participate fully, attend the workshops, complete the work, and apply the frameworks, you'll gain the strategic wardrobe system you came for.
If you've honoured that commitment and still feel ACTIVATE hasn't delivered the value that warrants your investment, I'll refund you 100% of your payment.
This programme is a partnership. You bring the intention and action; I bring the structure, strategy, and expert guidance to help you build a wardrobe that actually works.
Meet your guide Sonya
Sonya is a Leadership Presence Coach who helps high-achieving women align how they see themselves with how they show up, building presence that feels as intentional as their leadership.
With 25+ years in corporate leadership and deep expertise in branding, coaching, and style, Sonya brings a strategic, grounded approach to personal transformation.
She’s the founder of the Brand & Style Studio and host of the Style & Strategy podcast. Through her signature frameworks, she guides women to clarify their leadership identity, elevate their personal style, and lead with clarity, confidence, and presence.
She created ACTIVATE to give women the structure, clarity, and tools she wished existed earlier in her leadership journey.
This isn't about trends or makeovers. It's about a strategic system that supports your expertise. If you're ready to stop second-guessing your wardrobe and start showing up with clarity and confidence in every room, ACTIVATE is for you.
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